When I started doing SEO on NeilPatel.com I used this advanced formula Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from So, what was this hack? Well, it’s so effective that I just updated Ubersuggest so that includes the
So how did I do it?When someone does a Google search, what are they typically So how can you easily identify these problems people are Typically, you want to look for 3 types of keyword phrases:
But how do you find these keywords?Well, I just updated Ubersuggest to now show you questions, comparisons, and prepositions. Just head over to Ubersuggest and type in a keyword that you want to go after. For this example, I typed in the word “marketing”. Then as you scroll down, in the keywords ideas table you’ll see tabs for questions, prepositions, and comparisons. I want you to click on the “view all keyword ideas”. You’ll now be taken to the keyword ideas report that looks Now, click on the tab labeled “questions”. It will adjust the keyword recommendations to show you all of the popular questions related to the main keyword you just researched. You’ll then see some suggestions that you could consider
But as you scroll down, you’ll find more specific questions such
Now that you are able to see these questions people are typing, in theory, you can easily rank for them as most of them have an SEO difficulty score of 20 or so out of a 100 (the higher the number the more competitive it is). More importantly, though, you can create content around all of those phrases and sell people to your product or service. For example, if you created an article on “why a marketing plan is important,” you can go into how you also can create a marketing plan. From there you can transition into describing your services on creating a marketing plan and how people can contact you if they want your help or expertise in creating one. You can do something similar with the “how marketing and sales work together” article in which you can break down how to make each department work together. From there, you can either be an affiliate for software solutions that help merge the two departments like HubSpot or sell your own software if you offer one. You can even pitch your consulting services that help tie sales and marketing together. And as for the “how many marketing emails should you send,” you can create content around that and have an affiliate link to popular email tools that have high deliverability and offer automation. Or you can promote your own email product. Now imagine all of the extra keywords you can rank for by going after question-related keywords. What’s amazing about this is most of these keywords are competitive and they have extremely high search intent. Can it get any better?Speaking of search intent, I want you to click on the comparisons You’ll see a list of ideas just like you did with the questions tab. But what I love doing here is typing in a competitor’s brand name here. Let’s say I am offering an email marketing tool. I could type in “Mailchimp” and see what comparison ideas Ubersuggest comes up with. Now for this example, I want you to imagine that you have an email company called Drip and Drip isn’t really mentioned in any of these keyword comparison ideas. What’ll you want to do is create articles on all of the popular comparison terms like “Mailchimp vs Constant Contact” or “Mailchimp vs Convertkit” and within those articles break down the differences and also compare them with your own tool Drip. Be honest when writing the comparisons. Show off which is the best solution using facts and data and break down how you are different and in what ways your own solution is better than the two solutions the reader is comparing. This will bring awareness to your solution and you’ll find If you want a good example of how to create a neutral And if you want to take it one step further, you can click on the “prepositions” tab to find even more ideas. Sticking with the Mailchimp example, you can see that people are curious about Shopify and WordPress integrations. You can write articles related to integrations and also push your own product and break down how it differs from the others. If you want to take it one level deeper, it will give you ideas on how to modify your business. For example, if I created an email marketing tool, I would create a Shopify, WordPress, Woocomerce, and Squarespace integration based on the ideas I got from the prepositions tab. So how did I rank for 636,363 keywords?I didn’t use all of the examples above on NeilPatel.com because I am not really trying to sell a product and I don’t have the time to write thousands of new blog posts. But I did type in my domain name into Ubersuggest and then headed over to the top pages report. From there I looked at the pages that are already ranking well on Google and clicked on the “view all” button to see the exact keywords each page ranks for. As you can see from that page I rank for questions like “what How did I do this? Well, that top pages report shows you keywords each of your pages already ranks for. So all you have to do is research each of those terms through Ubersuggest and find popular questions, prepositions, and comparisons. ConclusionThe natural instinct for any SEO or marketer is to rank for But there is an issue with that strategy. It takes a lot of time, it’s extremely competitive, and many of those search phrases don’t cause a ton of conversions as they are super generic. So, what should you do instead? Focus on solving people’s problems. The way you do this is by creating content around the questions, prepositions, and comparisons people are searching for in Google. What do you think about the new Ubersuggest feature? The post How I Ranked For 636,363 Keywords Using This Simple Hack appeared first on Neil Patel. The post How I Ranked For 636,363 Keywords Using This Simple Hack appeared first on Projabez Media - Digital Marketing Agency Milton Keynes. from https://projabez.com/2019/10/10/how-i-ranked-for-636363-keywords-using-this-simple-hack/ from http://projabezmediadigitalmarketing.blogspot.com/2019/10/how-i-ranked-for-636363-keywords-using.html
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Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot. Can you guess what happened to my traffic? Well, based on the title of the post you are probably going Now, let’s see what happened to my search traffic. My overall traffic has already dipped by roughly 6%. When you look at my organic traffic, you can see that it has dropped by 13.39%. I know what you are thinking… how did you beat Google’s core update when your traffic went down? What if I told you that I saw this coming and I came up with a solution and contingency strategy in case my organic search traffic would ever drop? But before I go into that, let me first break down how it all started and then I will get into how I beat Google’s core update.
A new trendI’ve been doing SEO for a long time… roughly 18 years now. When I first started, Google algorithm updates still sucked but they were much more simple. For example, you could get hit hard if you built spammy links or if your content was super thin and provided no value. Over the years, their algorithm has gotten much more complex. Nowadays, it isn’t about if you are breaking the rules or not. Today, it is about optimizing for user experience and doing what’s best for your visitors. But that in and of itself is never very clear. How do you know that what you are doing is better for a visitor than your competition? Honestly, you can never be 100% sure. The only one who actually knows is Google. And it is based on whoever it is they decide to work on coding or adjusting their algorithm. Years ago, I started to notice a new trend with my search Look at the graph above, do you see the trend? And no, my traffic doesn’t just climb up and to the right. There are a lot of dips in there. But, of course, my rankings eventually started to continually climb because I figured out how to adapt to algorithm updates. On a side note, if you aren’t sure how to adapt to the latest algorithm update, read this. It will teach you how to recover your traffic… assuming you saw a dip. Or if you need extra help, check out my ad agency. In many cases after an algorithm update, Google continues to fine-tune and tweak the algorithm. And if you saw a dip when you shouldn’t have, you’ll eventually start recovering. But even then, there was one big issue. Compared to all of the previous years, I started to feel like I didn’t have control as an SEO anymore back in 2017. I could no longer guarantee my success, even if I did everything correctly. Now, I am not trying to blame Google… they didn’t do anything wrong. Overall, their algorithm is great and relevant. If it wasn’t, I wouldn’t be using them. And just like you and me, Google isn’t perfect. They continually adjust and aim to improve. That’s why they do over 3,200 algorithm updates in a year. But still, even though I love Google, I didn’t like the I need that traffic, not only to drive new revenue but, more importantly, to pay my team members. The concept of not being able to pay my team on any given month is scary, especially when your business is bootstrapped. So what did I do? I took matters into my own handsAlthough I love SEO, and I think I’m pretty decent at it In addition to that, I wanted to find something that wasn’t “paid,” as I was bootstrapping. Just like how SEO was starting to have more ups and downs compared to what I’ve seen in my 18-year career, I knew the cost at paid ads would continually rise. Just look at Google’s ad revenue. They have some ups and downs every quarter but the overall trend is up and to the right. In other words, advertising will continually get more expensive over time. And it’s not just Google either. Facebook Ads keep getting more expensive as well. I didn’t want to rely on a channel that would cost me more next year and the year after because it could get so expensive that I may not be able to profitably leverage it in the future. So, what did I do? I went on a hunt to figure out a way to get direct, referral, and organic traffic that didn’t rely on any algorithm updates. (I will explain what I mean by organic traffic in a bit.) I went on my missionWith the help of my buddy, Andrew Dumont, I went searching for websites that continually received good traffic even after algorithm updates. Here were the criteria that we were looking for:
In essence, we were looking for sites that were popular because people naturally liked them. Our intentions at first weren’t to necessarily buy any of these sites. Instead, we were trying to figure out how to naturally become popular so we could replicate it. Do you know what we figured out? I’ll give you a hint. Think of it this way: Google doesn’t get the majority of their traffic from SEO. And Facebook doesn’t get their traffic because they rank everywhere on Google or that people share Facebook.com on the social web. Do you know how they are naturally popular? It comes down to building a good product. That was my aha! moment. Why continually crank out thousands of pieces of content, which isn’t scalable and is a pain as you eventually have to update your old content, when I could just build a product? That’s when Andrew and I stumbled Now the Ubersuggest you see today It used to be a simple tool that Before I took it over, it was generating 117,425 unique All of this was natural. The original founder didn’t do any The tool did, however, have roughly 43% of its traffic coming from organic search. Now, can you guess what keyword it was? The term was “Ubersuggest”. In other words, its organic traffic mainly came from its own brand, which isn’t really reliant on SEO or affected by Google algorithm updates. That’s also what I meant when I talked about organic traffic that wasn’t reliant on Google. Now since then I’ve gone a bit crazy with Ubersuggest and released loads of new features… from daily rank tracking to a domain analysis and site audit report to a content ideas report and backlinks report. In other words, I’ve been making it a robust SEO tool that has everything you need and is easy to use. It’s been so effective that the traffic on Ubersuggest went from 117,425 unique visitors to a whopping 651,436 unique visitors that generates 2,357,927 visits and 13,582,999 pageviews per month. Best of all, the users are sticky, meaning the average Ubersuggest user spends over 26 minutes on the application each month. This means that they are engaged and will likely to convert into customers. As I get more aggressive with my Ubersuggest funnel and start collecting leads from it, I expect to receive many more emails like that. And over the years, I expect the traffic to continually grow. Best of all, do you know what happens to the traffic on Ubersuggest when my site gets hit by a Google algorithm update or when my content stops going viral on Facebook? It continually goes up and to the right. Now, unless you dump a ton of money and time into replicating As my mom says, I’m kind of crazy… But that doesn’t mean you can’t do well on a budget. Back in 2013, I did a test where I released a tool on my old blog Quick Sprout. It was an SEO tool that wasn’t too great and honestly, I probably spent too much money on it. Here were the stats for the first 4 days of releasing the
Even after the launch traffic died down, still 1,000+ people per day used the tool. And, over time, it actually went up to over 2,000. It was at that point in my career, I realized that people I know what you are thinking though… how do you do this on a budget, right? How to build tools without hiring developers or spending
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Projabez Media - Digital Marketing / SEO Agency
Projabez Media was set up in March 2015. We are a team of seasoned internet marketing professionals, specialized in providing you with a significant increase in revenue in a relatively short space of time. We utilize smart marketing techniques such as advanced SEO (Search Engine Optimization), PPC, Facebook Ads and SEO optimized videos for exposure and authority building. We offer specialized such as local SEO, video creation, copywriting, content management and consultancy services. ArchivesNo Archives Categories |